PROJECT SUMMARY
Paysafe provides payment solutions that power the everyday. The multinational organisation operates multiple brands across the e-cash, payments processing and digital wallets spectrum, serving over 145 million customers of varying size and scale.
30,000
+
Hours delivered back to the business
100
+
SOX compliance in Settlement process automation
95
+
Success rate of bot case completion
6
+
For functional release of OBT, RTS and OGS
The Challenge
The client faced several critical challenges that hampered growth and operational efficiency:
- Manual Inventory Management: Managing stock across multiple sales channels led to frequent errors and overselling.
- Limited Analytics: The lack of actionable insights into customer behavior and sales trends resulted in missed opportunities.
- Time-Consuming Customer Engagement: Manual handling of email campaigns and order notifications consumed significant time and resources.
- Integration Gaps: Existing tools did not provide seamless connectivity with the client’s CRM and marketing platforms.
What did
Neoworks do ?
1. Multi-Channel Inventory Management
- Developed an inventory sync feature that automatically updates stock levels across Shopify and external platforms like Amazon and eBay.
- Implemented real-time notifications for low-stock alerts to prevent overselling.
- Integrated DynamoDB for scalable and fast data storage, ensuring consistent inventory management during peak sales seasons.
2. Automated Customer Engagement
- Built an email automation module using Mailchimp API for personalized post-purchase emails and abandoned cart recovery campaigns.
- Developed an in-app customer chat widget powered by Firebase, enabling real-time customer support.
- Integrated with Slack API to provide team notifications about order updates and customer inquiries.
3. Analytics Dashboard
- Created a custom dashboard using React and Google Analytics to display key performance metrics such as conversion rates, average order value, and customer retention.
- Enabled filterable reports to help the client analyze sales trends across different product categories and regions.
4. Payment and Order Management
- Integrated with Stripe to streamline payment processing and offer multiple payment options for customers.
- Designed a robust order management system that tracks order statuses and generates shipping labels directly within the app.
5. Integration with Marketing Tools
- Seamlessly connected the app with the client’s CRM to centralize customer data.
- Enabled cross-platform marketing campaigns by integrating Shopify with Google Ads and Facebook Ads for retargeting.
6. Security and Scalability
- Leveraged AWS Lambda for serverless functions, ensuring cost-efficiency and scalability.
- Used Cloudflare to provide CDN services, improving app performance and security against DDoS attacks.
The Results
- Reduced manual inventory errors by 90%, saving the client approximately 15 hours weekly.
- Automated email campaigns resulted in a 25% increase in abandoned cart recovery rates.
- Faster response times through real-time chat improved customer satisfaction scores by 30%.
- Multi-channel inventory management ensured accurate stock tracking
- Automated notifications and real-time support boosted customer loyalty and repeat purchases.
Technologies used
Shopify Polaris
Node.js
React
GraphQL
AWS Lambda
Amazon RDS
Cloudflare
Firebase
Slack API
Redis,
